A Calgary based tanning company can now claim health benefits of indoor tanning.
Canada's largest indoor tanning company has reached a settlement
with the Federal Competition Bureau over allegations of misleading
advertising.
Fabutan can now promote that tanning is a source of vitamin D
and may have health benefits but it must make it clear that the
benefits are not proven.
Last March the Competition Bureau ordered the Calgary based
tanning chain to stop making false claims about the benefits of tanning
beds.
Fabutan made statements that tanning was a treatment for
vitamin D deficiency and helps seasonal affective disorder and weak
metabolisms.
The Competition Bureau also challenged Fabutan's claim that
tanning prevents or fights such diseases as cancer, heart disease and
osteoporosis.
Fabutan president Doug McNabb said "It's a big win for us."
"We can state that it has been shown and proven that vitamin D
is produced as a result of a tanning session and then talk about the
associative health benefits of vitamin D."
The company can continue to cite studies that link vitamin D
with the prevention and treatment of several diseases but it must be
clear to indicate that the studies are not conclusive or proven.
But the company is acknowledging that ultraviolet exposure does not stimulate the thyroid and improve metabolism, as it had
previously stated.
McNabb acknowledged the information turned out to be inaccurate.
The company will post a corrective notice on its website, pay a $62,500 administrative fee and donate $12,500 to charity.
Dr. Reinhold Vieth, an expert in the benefits of vitamin D
was an expert witness for Fabutan.
"There were obviously some things (like the thyroid claims)
that might've been total nonsense but I would say three quarters of
what (the company) said was scientifically correct," he said.
Some dermatologists are worried the Fabutan decision is sending the wrong message.
Doctor Derek Woolner in Calgary says there is a red herring here.
"If we accept what the tanning parlours are telling us, that
their light bulbs emit something called ultraviolet A, my first message
would be, it's ultraviolet B that makes vitamin d in human skin."
Health Canada has said UV exposure can be hazardous to a
person's health and in the long term can contribute to premature aging
and skin cancer.